Branding Your Personality

Posted on July 1, 2010. Filed under: Branding | Tags: |

One of the most powerful forms of branding for small business is personality branding. This form of branding “showcases” your personality to your clients. What you do will still be interpreted by your current and potential clients, but remember, the best way to get new business is to connect on a personal level.

Here are a few ways to use the internet to express your personality…

Blogs –

Blogs allow you to communicate with your customer and to offer them value. No matter what your business product or service is, a blog can be created to communicate with your interested audience.

Video –

Speaking is easier for many than writing and it gives the same ability to communicate with customers as a blog. Many are actually mixing blog and video by uploading a video to their text blog to mix up content.

Audio –

When you speak to a audience, your personality naturally comes through in your voice, inflections, and the words you choose.

Content –

Ebooks, articles, reports and ezines can all be forwarded to friends and associates of your prospects thus increasing your reach and your exposure.

Pictures –

A picture of you as the owner and pictures of your team help visitors connect with you as a person.

Social networking –

Social networking gives you the ability to connect with people on a non-sales level. You can establish a profile on any number of networking sites and meet, greet, and connect with prospects, customers, and even potential future business partners. Personality branding kicked up a notch!

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