Embracing Your Audience

Posted on November 27, 2010. Filed under: Audience, Branding | Tags: , , |

When a company thinks of embracing their audience, they typically get “nauseous” at the thought. It’s petrifying to most to open to lines of communication between business and customer.

Embracing your audience is a necessity to the success of your business in any capacity. It adds to solidifying your brand and connectedness customers feel towards your company.

Below are three basic and simple ways to embrace your audience:

1. Communicate

This seems like such a simple concept but it’s probably the concept which frightens businesses the most. You need to validate your customers and your products, by respond to their comments, answers their questions, letting them know about future updates and changes.

2. Give Your Audience A Say So

Involve your customers. Ask them about their needs. Take a poll, send them a letter or email; get to know what they want. Let them help you formulate your decisions around your company, products, and services. Allow them to give you suggestions and if suggestions are good then follow through on them.

3. Empathize

Your customers don’t just want to feel like another sale. Remind them that your appreciate that they have chosen you/your company to patron. You should make your audience feel like you were in their place once. That you’ve experienced the same struggles, questions, and detours.

 

2 Responses to “Embracing Your Audience”

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3 brief steps to showing that you care. I think everyone needs to read this. It is elegant and powerful simplicity.


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