SMBs and Social Media

Posted on November 29, 2010. Filed under: ROI, SMB, Social Media | Tags: , , |

I recently wrote a guest post for The SMB Collective on
Small-to-Medium Businesses and Social Media



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What’s Your Social Media ROI?

Posted on June 16, 2010. Filed under: ROI, Social Media | Tags: , |

How should you go about measuring the return on investment (ROI) for your social media efforts?

First, if you’re looking for a magical, one-stop shop, “Easy” button method, sorry, it doesn’t exist and secondly, it greatly depends on a company’s social media objectives.


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