Embracing Your Audience

Posted on November 27, 2010. Filed under: Audience, Branding | Tags: , , |

When a company thinks of embracing their audience, they typically get “nauseous” at the thought. It’s petrifying to most to open to lines of communication between business and customer.

Embracing your audience is a necessity to the success of your business in any capacity. It adds to solidifying your brand and connectedness customers feel towards your company.


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Branding Your Personality

Posted on July 1, 2010. Filed under: Branding | Tags: |

One of the most powerful forms of branding for small business is personality branding. This form of branding “showcases” your personality to your clients. What you do will still be interpreted by your current and potential clients, but remember, the best way to get new business is to connect on a personal level.

Here are a few ways to use the internet to express your personality…


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